Helpling Singapore is the No.1 on-demand app for Home Cleaning and Elderly Care services in Singapore. Known for delivering high-quality services at affordable rates, Helpling Singapore is widely regarded as the category leader in the market. We serve over 15,000 households a month and have teams spread across Singapore, Malaysia, Philippines and Myanmar.  

As a General Manager at Helpling Singapore (all genders), you will play a pivotal role in shaping the growth and success of our Clean or Care category. You will provide strategic leadership, oversee the entire category P&L, and drive initiatives to grow revenue and local EBITDA. 

The ideal candidate should have a proven track record of P&L management, operations management and team leadership in Tier-1 consumer tech companies. 

Leadership

• Define and communicate the category vision and mission, aligning with the company's overall goals.

• Build, lead, and coach a high-performing team to achieve the KPI targets.

• Ensure clear communication of category strategy and action plans to all stakeholders.

• Engage with local regulatory and political stakeholders within the home services ecosystem.

• Foster strategic partnerships and business opportunities to accelerate category growth.

Strategy and Planning:

• Manage the entire category P&L, taking ultimate responsibility for financial performance of the category.

• Develop and execute the category growth strategy to achieve revenue and EBITDA targets (+50% yoy growth respectively). 

• Define category positioning, target audience, and ideal customer and partner experience.

Execution:

• Work with the local marketing team to drive new customer acquisition

• Define the team structure required to achieve category growth targets.

• Develop targets, processes, and operating cadences for improvements in customer happiness and partner success

• Collaborate with the Tech and Product teams to address platform and internal workflow needs.