YOUR IMPACT - YOUR ROLE
As a Senior Product Manager (all genders) focusing on Engagement and Retention, you will play a pivotal role in optimizing Helpling’s user experience in Singapore, driving initiatives that improve retention, loyalty, and satisfaction. Singapore is our fastest-growing market, presenting a unique opportunity to deliver significant impact by crafting and executing strategies tailored to local needs while staying aligned with global product goals.
You will work closely with the HQ product team in Berlin and Singapore leadership, ensuring a seamless connection between local initiatives and the company’s global vision. As part of your mission, you’ll identify and prioritize high-impact opportunities, leverage user insights, and collaborate with cross-functional teams to deliver exceptional product outcomes.
About your key responsibilities:- Engagement and Retention Strategy: Define and execute a retention-oriented product strategy for the Singapore market, focusing on enhancing the user journey and increasing lifetime value.
- Upselling & Cross-Selling: Drive initiatives to expand user value, including transitioning one-time users to recurring services, higher-frequency plans (e.g., bi-weekly to weekly), and service add-ons.
- User Experience Optimization: Implement features that improve user engagement, loyalty, and operational efficiency.
- Localized Solutions: Partner with Singapore leadership to tailor product offerings that address specific market challenges and user preferences.
- Cross-Functional Collaboration: Work with teams across various functions (e.g., operations, marketing, business intelligence) and maintain a strong connection with the HQ product team to align on global priorities and share insights.
- A/B Testing and Experimentation: Lead experimentation to validate retention and engagement ideas, continuously iterating to deliver better outcomes.
- Market Awareness: Stay attuned to competitor strategies, market trends, and user behaviors, identifying opportunities for differentiation and innovation.
- Team Connection: Report directly to the Head of Product in Berlin, ensuring alignment with the global product vision and strategy.