As our Category Lead for Vertical Services, you will be responsible for scaling Helpling Singapore’s non-cleaning service categories and transforming them into a key growth engine. You will drive category strategy, strengthen operational excellence, and build a high-performing ecosystem of partners and service providers.

You’ll work across strategy, partner management, operations, and product enablement - ensuring service quality, profitability, utilisation, and customer satisfaction. This role is ideal for someone who enjoys building, optimising, and scaling business functions from the ground up, especially in a fast-moving environment.

WHAT YOU WILL DO:

Category Strategy & Development

• Co-define and execute growth strategy for vertical services aligned with business goals

• Evaluate existing services to identify opportunities for enhancement, growth, or repositioning

• Develop a sustainable roadmap for category expansion, profitability, and service excellence

Provider Operations & Partner Excellence

• Establish scalable SOPs and workflows to support provider onboarding, readiness, and performance

• Build and maintain a healthy pipeline of high-quality service partners to meet demand and utilisation targets

• Set and track performance KPIs for partner agencies and service providers

• Lead partner engagement and improvement initiatives to drive quality, retention, and accountability

• Equip partner managers with frameworks, tools, and guidance to achieve performance targets

Service Quality & Provider Experience

• Act as the voice of the provider and champion initiatives that enhance experience, satisfaction, and feedback loops

• Cultivate a strong service culture with consistency, reliability, and high-quality delivery

Data-driven Performance & Continuous Improvement

• Analyse commercial and operational performance, identify improvement opportunities, and implement solutions

• Lead category-level improvement projects to enhance efficiency and service reliability

Cross-Functional Leadership

• Work closely with internal teams to align on goals, campaigns, and product needs

• Serve as the primary point-of-contact for management on all vertical services matters